Automation for Service Businesses

Your leads arrive.
Then nothing happens.
Let's fix that.

I build the systems that sit between a new inquiry and a closed deal — so you stop losing good prospects to slow replies, missed follow-ups, and manual admin.

Book a Free Audit See How It Works
What happens to your leads today
1
Lead submits a form Email lands in a shared inbox — or maybe two
2
Someone assumes someone else will reply Hours pass. Momentum disappears.
3
Follow-up happens — eventually Too late. They've already spoken to someone else.
→
What it should look like Captured → qualified → routed → followed up. Automatically.
Built since
May
2024
Tools I build with
Make.com n8n Zapier Airtable GoHighLevel Zoho CRM API Integrations AI Agents
The Real Problem

Growth isn't the issue.
Operations are.

Most service businesses I work with aren't losing leads because of bad marketing. They're losing them in the gap between a message coming in and someone taking ownership.

📥

Leads from too many places

Website forms, WhatsApp, Instagram DMs, referrals. Each one going somewhere different, with no single view of what's come in and what needs a reply.

⏳

Slow response, even when you're trying

The inbox gets checked, but not constantly. By the time someone follows up, the prospect has already had a call with a competitor who replied in 4 minutes.

🔁

Manual work eating team time

Copying lead details from one tool to another. Updating CRM entries by hand. Sending the same follow-up email for the tenth time this week. None of this needs a human.

🤷

No one knows what stage a lead is at

There's no clear system for what "qualified" means or where a lead sits. Everyone's busy, but nothing feels like it's under control.

💸

Paid for leads that were never worked properly

Money spent on ads or outreach. Inquiries come in. But without a proper intake system, some of them quietly die in someone's inbox over the weekend.

🧠

Everything lives in your head

The process works because you're watching it. The moment you step away — for a day, a week, a holiday — things start slipping. That's not a business, it's a job.

Daniel Ajeleti
2+
Year building
real systems
About Daniel

Why I do
this work

I started paying close attention to how service businesses actually lose deals — not in the pitch, not in the proposal, but in the quiet space between a lead arriving and someone taking responsibility for it.

I kept seeing the same pattern everywhere: messages sitting unanswered, follow-ups happening three days late, good prospects slipping away not because of anything dramatic — just because the system wasn't designed to handle them properly.

"I stopped asking 'how do we respond faster?' and started asking 'how do we remove the need for someone to decide what to do next?'"

Since May 2024, I've been building and refining automation systems independently — working on real lead intake, qualification, and routing workflows for service businesses. I'm currently completing a Professional Certification in Workflow Automation & AI Systems, and I apply that training directly to every project.

I'm based in Lagos, Nigeria. I work remotely with service businesses that are busy enough to have a problem, and serious enough to want it solved.

Work With Me
What I Build

Services that handle
specific, real problems

Not a bundle of tools. Not a vague "automation strategy." Each engagement is built around a specific operational gap that's costing you time, money, or both.

Most Popular

Lead Intake & Qualification

Every inbound inquiry — from any channel — gets captured, interpreted for intent and urgency, and routed to the right place without anyone having to manually check a thing.

  • Unified intake from forms, DMs, and email
  • AI-assisted intent and urgency scoring
  • Automatic CRM entry creation
  • Instant internal notifications to the right person
  • Lead status tracking so nothing goes dark
High Impact

Follow-Up Automation

Qualified leads that don't hear back within a defined window get followed up automatically — with the right message, at the right time, without anyone remembering to do it.

  • Timed follow-up sequences by lead stage
  • Multi-channel: email, SMS, or WhatsApp
  • Stops automatically when a lead replies
  • Escalation triggers for hot prospects
Operations

Internal Task & Handoff Automation

When a lead becomes a client, the work doesn't stop. Onboarding tasks, team notifications, document requests, and handoff steps — automated so nothing falls through between people.

  • Auto-generated task lists on deal close
  • Slack/email handoff notifications
  • Document collection triggers
  • Pipeline stage movement automation
Data & Reporting

CRM Setup & Database Automation

If your CRM is a mess of duplicate entries and manual updates, it's not giving you useful data. I clean it up and wire it into your workflows so it stays accurate on its own.

  • CRM audit and structure cleanup
  • Auto-population of contact and deal records
  • Cross-tool data sync (forms → CRM → sheets)
  • Reporting dashboards from live data
The Process

How working with me
actually goes

No long discovery calls. No vague roadmaps. Just a clear, four-step process from your problem to a running system.

1

Free Audit Call

We spend 30 minutes walking through how leads and tasks move through your business right now. I'm looking for the specific gaps, not selling you a package.

2

Scope & Proposal

I map out exactly what I'd build, what tools it connects, what it does — and what it won't do. No surprises. You approve before anything starts.

3

Build & Test

I build the system end-to-end, run it through real scenarios, and show you how it behaves before it touches your live data or real leads.

4

Hand Over & Support

You get a working system with clear documentation on how it functions. I stay available to refine it as your process evolves.

Real-World Examples

What these systems
look like in practice

These are examples of automations built for service businesses like the ones I work with — the before, and the after.

Consulting / Agency

Lead Intake from Multiple Channels

Leads came in from the website, Instagram, and referrals. All handled manually by one person.

Before

Leads scattered across 3 inboxes. Replied to in 4–24 hours. 20% never followed up on.

After

Every lead hits one pipeline. Intent scored automatically. Owner notified in under 2 minutes.

Financial Services

Appointment Booking Without Back-and-Forth

Scheduling calls required 3–5 messages. Slots got double-booked. No-shows weren't tracked.

Before

Manual scheduling. No reminders. No-show rate above 30%.

After

One-click booking link. Automated reminders. No-show rate dropped to under 12%.

Professional Services

Client Onboarding Sequence

After a deal closed, onboarding relied on someone remembering to send documents and chase forms.

Before

Onboarding delayed 3–5 days. Docs chased manually. New clients felt a rough start.

After

Deal close triggers a full onboarding sequence automatically. No one needs to remember anything.

Local Business

Quote Request Qualification

Owner spent time calling back every quote request — including ones that were never going to convert.

Before

Every inquiry called back manually. Hours spent on poor-fit leads each week.

After

Intake form + AI qualifier filters leads before any human time is spent. Owner calls warm leads only.

Coaching / Training

Re-Engagement of Cold Leads

Dozens of leads in the CRM that had gone quiet. No system to follow up without manually scrolling through.

Before

Cold leads sit forgotten. Re-engagement campaigns sent sporadically, manually.

After

Leads that go cold for 14 days automatically enter a re-engagement sequence. Wins from leads assumed lost.

Any Service Business

Ops Dashboard from Live Data

No visibility into how leads were actually converting. Reports built manually, once a month, from memory.

Before

No real data. Business decisions made on gut feel. No idea where leads were dropping off.

After

Live dashboard showing lead volume, response times, conversion by source — updated automatically.

Get Started

You're probably losing leads
right now. Let's find out where.

Book a free 30-minute audit call. I'll look at how your leads currently move through your business and tell you exactly where the gaps are — whether you work with me or not.

Book the Call

No pitch deck. No sales pressure. Just an honest look at your setup.